Vilde

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Concept development
Naming
Packaging design
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About

Fictitious design work produced in 2014 during a Graphic Design course at Malmö University. The assignment involved concept developing, naming and packaging for a new perfume. The perfume was to be linked to a preferred choice of brand and target group.

Solution

The idea was to create a perfume created from only natural ingredients for the fashion brand Filippa K. To emphasize the character of nature I chose to create perfumes for different seasons — hence the Spring/Summer and Autumn/Winter editions. The different editions follow the seasonal vegetation. The seasonal concept also gave the opportunity to create a strong connection to the fashion world and in a natural way make it a part of the brand.

The illustrations are made with ink, to communicate the different characteristics of the seasons. The illustrations are meant to bring curiosity for nature and get the user to reflect over the connection between nature, the seasons and the scent.

Recognition
Packageinspiration.com

The Dieline
Winner in the 2015 edition of Applied Arts Student Award