Malmöfestivalen

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Communication concept
Visual concept
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About

Malmöfestivalen has existed since 1985 and is Sweden’s oldest city festival, a party for all of Malmö. The assignment was to develop a new visual concept for the festival in 2017, a concept that would be able to evolve in the following years.

Solution

The concept highlights the expectations and the atmosphere associated with the festival. What cannot be seen, but can be felt. The hype, the variety and the love. That thing you can feel in the air. The design is accessible, joyful, diverse and is able to present all the different artists and participants of the festival within the same tonality.

Produced at Kolossal