Moveat

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Communication platform
Visual identity
Web
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About

Moveat offers app-guided tasting tours at 40 locations around Sweden. With great commitment for genuine, local food, Moveat ensures that guests eat well together and often learn something new. With aims to conquer new markets, Moveat needed a brand platform and identity that could keep up with the changes. The assignment was to update both the brand’s visual expression and written storyline.

Solution

Moveat specializes in experiences that combine food and movement. So it felt like a given that the brand identity should communicate just this. To show the joy of discovery along the way — together. This laid the foundation for everything from messages to design principles. The emphasis was on digital and social channels. A vibrant illustration style and moving material was developed — with a guiding line in motion, a new tonality in language and an increased focus on the experience of eating together.

Produced at Kolossal