Tactel
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Brand strategy
Visual identity
Copy
Web
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About
Tactel is an interaction agency delivering digital services to clients all over the world. Solutions such as apps to stimulate more movement in everyday life, or UX design to create a personalized experience on board an airplane. Tactel needed to make a communicative move to better reflect who they actually are and what they offer both clients and employees.
Solution
The new concept aims to challenge the traditional aesthetics that characterize the tech market. The ambition was to create a simple, yet playful identity conveying Tactel’s philosophy of combining expertise with humbleness in a unique way.
Produced at Kolossal