Unikum


Brand strategy
Visual identity
Copy
Web

About

Unikum is Sweden’s most used tool for educational documentation and systematic quality work in schools and preschools. In total, more than 1 million students, educators and principals in Sweden have access to Unikum through their municipalities, schools and preschools. 

Solution

The new strategic direction was placed beyond administration and documentation to instead position Unikum as experts of the educational processes. Just like the tool itself — a cluster for different activities around the student — the graphic identity is built around that same idea of flexibility. Based on this, we created a new, modern identity targeting decision-makers, educators, parents and students alike.

Produced at Kolossal